Thursday, May 06, 2004
MLB Cancels Plan to Put Spider-Man on the Bases
Write it down: at 7:41 tonight, MLB surrendered to public pressure. The Spider-Man 2 promotion will continue -- but without the logos on the bases. In Bob DuPuy's words:
"The bases were an extremely small part of this program; however, we understand that a segment of our fans was uncomfortable with this particular component and we do not want to detract from the fan's experience in any way."
Geoffrey Ammer, Columbia TriStar's President of Worldwide Marketing, agreed:
"We don't want to do anything that takes away from a fan's enjoyment of the game. While we initially asked for the bases to be included in the MLB promotional package, they are only one element of a much larger family event with Major League Baseball. "
They got the message, folks.
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Write it down: at 7:41 tonight, MLB surrendered to public pressure. The Spider-Man 2 promotion will continue -- but without the logos on the bases. In Bob DuPuy's words:
"The bases were an extremely small part of this program; however, we understand that a segment of our fans was uncomfortable with this particular component and we do not want to detract from the fan's experience in any way."
Geoffrey Ammer, Columbia TriStar's President of Worldwide Marketing, agreed:
"We don't want to do anything that takes away from a fan's enjoyment of the game. While we initially asked for the bases to be included in the MLB promotional package, they are only one element of a much larger family event with Major League Baseball. "
They got the message, folks.
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