Friday, April 02, 2004
Team Marketing Report 2004 Fan Cost Index Now Posted
Details of Team Marketing Report's 2004 Fan Cost Index have now been posted to the TMR Website.
Over the next weeks, I'll be writing a lot about the FCI for Baseball Prospectus. For now, I'll start by noting that TMR's hypothetical family of four, which allegedly spends an average of $155.52 for its day at the ballpark, spends almost as much on parking and concessions as it does for game tickets: $78.98 for tickets, $76.54 on concessions.
TMR assumes that after buying its four average-priced tickets, the family drives to the game, parks in the stadium lot, buys one hot dog and one beverage (beer for the parents, soft drinks for the kids) per person, and buys two programs and two adult-sized adjustable caps. I know how this hypothetical family could save an awful lot of money...
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Details of Team Marketing Report's 2004 Fan Cost Index have now been posted to the TMR Website.
Over the next weeks, I'll be writing a lot about the FCI for Baseball Prospectus. For now, I'll start by noting that TMR's hypothetical family of four, which allegedly spends an average of $155.52 for its day at the ballpark, spends almost as much on parking and concessions as it does for game tickets: $78.98 for tickets, $76.54 on concessions.
TMR assumes that after buying its four average-priced tickets, the family drives to the game, parks in the stadium lot, buys one hot dog and one beverage (beer for the parents, soft drinks for the kids) per person, and buys two programs and two adult-sized adjustable caps. I know how this hypothetical family could save an awful lot of money...
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