Friday, April 09, 2004
More Ad Dollars for the Yankees
Buried at the bottom of this column, Tyler Kepner of the New York Times writes:
"It might have seemed impossible, but the Yankees have found more ways to squeeze advertising into Yankee Stadium. Bank of America ads now cover the walls and the railings of both dugouts; Fuji ads take up space on the walls behind the on-deck circles; and when the groundskeepers drag the infield while performing their 'Y.M.C.A.' routine, they hawk Toro products on their sweepers.
"A billboard for the New York Stock Exchange has replaced the out-of-town scoreboard in left field. New, 100-foot boards on the facing of the loge level above first and third base show one score at a time while the Yankees game is going on, but switch to more ads between innings."
I'm sure the other 29 clubs are comforted by the knowledge that they'll get 34% of the money from these ads.
The elimination of the out-of-town scoreboard is a particular peeve of mine. When I'm at a ballpark, I want to know what's going on elsewhere, and I particularly want access to this information between innings, when there's nothing on the field to hold my interest.
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Buried at the bottom of this column, Tyler Kepner of the New York Times writes:
"It might have seemed impossible, but the Yankees have found more ways to squeeze advertising into Yankee Stadium. Bank of America ads now cover the walls and the railings of both dugouts; Fuji ads take up space on the walls behind the on-deck circles; and when the groundskeepers drag the infield while performing their 'Y.M.C.A.' routine, they hawk Toro products on their sweepers.
"A billboard for the New York Stock Exchange has replaced the out-of-town scoreboard in left field. New, 100-foot boards on the facing of the loge level above first and third base show one score at a time while the Yankees game is going on, but switch to more ads between innings."
I'm sure the other 29 clubs are comforted by the knowledge that they'll get 34% of the money from these ads.
The elimination of the out-of-town scoreboard is a particular peeve of mine. When I'm at a ballpark, I want to know what's going on elsewhere, and I particularly want access to this information between innings, when there's nothing on the field to hold my interest.
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