Monday, April 26, 2004
Major League Baseball Threatened by Looming Scandal
This week's Steroid Hysteria Article of the Week comes from Dean Bonham, CEO of an entertainment and sports marketing firm and columnist for the Rocky Mountain News. Bonham opens on an ominous note:
"There are some very dark clouds hanging over the nation's ballparks, and they're threatening to burst at any moment. "
In fact, attendance is up significantly in 2004. TV ratings are strong. But mere reality is irrelevant here; Bonham's talking about a Higher Truth. And he's talking language his client base can appreciate: Buoyed by a long string of victories over the owners, Those Uppity Players no longer know their place. Free agency
"gave the players a sense of empowerment that has colored all their decisions since the Flood case, including their resistance to drug testing."
Ungrateful workers -- give 'em a taste of freedom, and next thing you know they won't even urinate on demand. What's the world coming to? Finally, Bonham makes his Grand Pronouncement:
"The union's failure to accept - no, embrace - a stringent drug-testing policy for its membership is intolerable."
I'm sure Donald Fehr will give Mr. Bonham's opinions the respect they deserve.
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This week's Steroid Hysteria Article of the Week comes from Dean Bonham, CEO of an entertainment and sports marketing firm and columnist for the Rocky Mountain News. Bonham opens on an ominous note:
"There are some very dark clouds hanging over the nation's ballparks, and they're threatening to burst at any moment. "
In fact, attendance is up significantly in 2004. TV ratings are strong. But mere reality is irrelevant here; Bonham's talking about a Higher Truth. And he's talking language his client base can appreciate: Buoyed by a long string of victories over the owners, Those Uppity Players no longer know their place. Free agency
"gave the players a sense of empowerment that has colored all their decisions since the Flood case, including their resistance to drug testing."
Ungrateful workers -- give 'em a taste of freedom, and next thing you know they won't even urinate on demand. What's the world coming to? Finally, Bonham makes his Grand Pronouncement:
"The union's failure to accept - no, embrace - a stringent drug-testing policy for its membership is intolerable."
I'm sure Donald Fehr will give Mr. Bonham's opinions the respect they deserve.
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