Wednesday, April 21, 2004
Fixing the Fan Cost Index
In this article for Baseball Prospectus (on the free side of the site), I examine the components of Team Marketing Report's "Fan Cost Index" and propose a few simple modifications to make it more realistic. I also recompute the FCI for other types of fans beyond TMR's mythical family of four, including a family that brings its own food from home and a group that gets together at the park after work.
Future articles in this series will ascertain, division by division, how realistic TMR's "average ticket price" is for fans trying to buy seats at each ballpark. I'll also identify major promotional discounts available to fans who plan ahead.
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In this article for Baseball Prospectus (on the free side of the site), I examine the components of Team Marketing Report's "Fan Cost Index" and propose a few simple modifications to make it more realistic. I also recompute the FCI for other types of fans beyond TMR's mythical family of four, including a family that brings its own food from home and a group that gets together at the park after work.
Future articles in this series will ascertain, division by division, how realistic TMR's "average ticket price" is for fans trying to buy seats at each ballpark. I'll also identify major promotional discounts available to fans who plan ahead.
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